Do What Moves You

TV + SOCIAL + DIRECT + OOH

Great rum, like great music, has the power to make us move. But when it comes to expressing ourselves, many are held back by the fear of being judged. The “Do What Moves You” platform aimed to remove that stigma by showing that any floor can be a dance floor when you tune out doubt and listen to the rhythm of your heart. And that freedom of expression is what brings us all closer together.

Director: Tom Kuntz + Malia James